Why did you create a clothing brand?

“The Black Friday sales of 2020. Big brand fashion sold their products for less than £0.08. These products were made by people working under the modern day equivalent of slave labour, being paid next to nothing for long hard days in factories. This exploitation of people for disposable fashion needs to stop. So we started an ethical clothing brand, where you can be sure everyone is paid fairly and the highest standards are upheld. You can buy with confidence”

- Ellie, 2021